Breakaway

Our Thinking

At the end of the day, our aim is to help brands and their partners build on great ideas. We believe research can't exist in a vacuum. There isn't one way to answer your questions; we don't give you the final answer. Rather, we want to offer you guidance through the creative development process.

Research Rectangulation

Our aim is to rectangulate around your business issues whenever we can:

Contextual Qualitative

We move well beyond the focus group to gather insight at the most human level

Creative Quantitative

We look wide and dig deep

Observation

A lot can be learned from "being a fly on the wall"

Secondary Digging

We gather additional insight from past marketing campaigns

Strategy

Our team is made up of brand strategists with over ten years of experience working for leading edge ad and research agencies. We'll be sure to bring experts in both research and brand planning to every project.

Context

We take a look at the competition to learn how your target audience is thinking. After sizing up the competition's work, we can figure out how it impacts you and relate it to your past results. Then, we will look at how your current ideas impact your brand compared to previous decisions. Finally, we consider the norms as a point of context, as they are reliable and consistent.